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    Soul Surfing Maui

    Soul Surfing Maui

    5.0 • 147 reviews
    Lahaina, HI

    Born from a lifelong quest for perfect waves, Soul Surfing Maui is Brian DeCook’s invitation to share the magic of riding your first—or finest—wave. Since 1994, his boutique school has welcomed families, beginners, and seasoned ri...

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    Book Soul Surfing Maui

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    Private Surf Lesson in Maui

    Get one-on-one coaching in a relaxed setting away from the crowds

    $243.57person
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    Semi-Private Surf Lesson at Ukumehame Beach

    Learn to surf together with tailored coaching and gear

    $143.93person
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    Large Family Surf Lesson at Ukumehame Beach

    Build skills together with tailored coaching and gear for groups of 5–10

    $105.18person
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    Family Surf Lesson at Ukumehame Beach

    Learn to surf with tailored instruction and all gear included at Ukumehame Beach

    $110.71

    Review summary

    5.0
    Excellent
    147 reviews•Google Maps

    Brian clearly knows what he's doing when it comes to teaching surfing. With over 30 years of experience, he has the rare ability to get complete beginners up and riding waves within their first lesson, often on the very first attempt. Families consistently praise his talent for reading different skill levels and ages, adjusting instruction on the fly whether he's working with a 7-year-old or someone in their 60s. He takes time before lessons to assess athletic backgrounds and personalities, which helps him customize the experience. Guests also rave about his photography skills, capturing action shots during lessons that become treasured vacation memories. The instructor team, including Dane, Shaun, and Kainalu, all seem to share Brian's patient, encouraging approach. Multiple families mention their kids asking to come back for second or third lessons, which speaks volumes. The equipment is well-maintained, rash guards and water shoes are provided, and the beach locations are described as beautiful and perfect for beginners with shallow water. Communication and flexibility with scheduling get frequent mentions too. This feels like a family-run operation where people genuinely care about creating memorable experiences, not just running through the motions of teaching tourists to surf.

    What people are saying

    Review 1 of 5
    5/5

    We had an awesome family lesson and everyone got up and caught waves. The instructor was amazing and put everyone at ease and confident to surf. We had an 8, 10, 14 and 49 year old all surfing. Communication was great, everything was provided and this is the perfect experience to take home from our Maui vacation. I recommend booking a lesson early in your stay so you can go out again and try what you’ve learned. The best value and most experienced instructors. Highly recommend!!!

    Photo of Christy Sauer

    Christy Sauer

    April 3, 2026

    Review 1 of 1
    5/5

    We had an awesome family lesson and everyone got up and caught waves. The instructor was amazing and put everyone at ease and confident to surf. We had an 8, 10, 14 and 49 year old all surfing. Communication was great, everything was provided and this is the perfect experience to take home from our Maui vacation. I recommend booking a lesson early in your stay so you can go out again and try what you’ve learned. The best value and most experienced instructors. Highly recommend!!!

    Photo of Christy Sauer

    Christy Sauer

    April 3, 2026